HLTH Forward Podcast
HLTH (Health) Forward is where we hold space for Healthcare leaders, physicians, and key health policymakers to discuss what takes us to move Healthcare Forward. We want to hear challenges, ideas, and out-of-the-box solutions for us to unite our ecosystems further and move the needle towards an innovative, affordable, and all-inclusive healthcare ecosystem.
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HLTH Forward Podcast
Rewriting Menopause Care, Joanna Strober, CEO and Founder @Midi Health
In my conversation with Joanna Strober, CEO of Midi Health, a recentl Times 100 Health awardee, we explored the current landscape of menopause care — a space where millions of women experience significant symptoms yet remain underserved by traditional healthcare systems.
Despite hormone therapy being one of the most effective treatments for menopause symptoms such as hot flashes, mood swings, sleep disturbances, and fatigue, usage rates remain strikingly low; recent research shows that fewer than 4% of women aged 45–59 use hormone therapy, even though up to 80% of women are affected by symptoms at some point in midlife. Compounding this care gap is a broader systemic challenge: only about one in five obstetricians/gynecologists and even fewer primary care physicians receive formal training in menopause management, leaving many women without knowledgeable clinicians to guide them through this critical life stage.
Meanwhile, perimenopause — when hormone levels surge and crash unpredictably — can begin years before the final period and trigger mood fluctuations, physical changes, brain fog, and anxiety, underscoring the emotional and physiological complexity of this transition.
Against this backdrop, Midi Health has emerged as a provider platform designed specifically to support women’s menopause journeys with personalized, evidence-based care that meets patients where they are.
Launched to close the care gap that traditional healthcare has long ignored, Midi leverages a nationwide telehealth model with clinicians trained in midlife women’s health protocols, offering both hormonal and non-hormonal treatment plans that are often covered by insurance.
With tens of thousands of patients served and ambitious plans to scale to care for more than a million women per year, the company is striving to transform how women experience midlife health — from dismissive, fragmented care to proactive, supportive treatment that acknowledges both the physical and emotional effects of menopause at scale
